Daily Drucker Series:Searching for change

10 March

A change is something people do: a fad is something people talk about. 

Entrepreneurs see change as the norm and as healthy. Usually they do not bring about the change themselves. But - and this defines the entrepreneur and entrepreneurship - the entrepreneur always searches for change, responds to it, and exploits it as an opportunity. 

Look at every change, look out every window. And ask: "Could this be an opportunity?". Is this new thing a genuine change or simply a fad?" The difference is very simple. A change is something people do, and a fad is something people talk about. An enormous amount of talk is a fad. You must also ask yourself if these transitions, these changes, are an opportunity or a threat. If you start out by looking at change as threat, you will never innovate. Don't dismiss something because this is not what you had planned. The unexpected is often the best source of innovation.

ACTION POINT: Take a half an hour to discuss with a colleague the changes sweeping your industry and identify the biggest genuine changes. Ignore the fads; figure out how to capitalize on the genuine changes.

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